Arrow Project
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Murray Reich

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The Arrow Project

"The arrow seems to be a universal sign. It is so simple and clear in its meaning that it can be described in a vast amount of styles, from a childlike scrawl to an intensely designed and sophisticated graphic image. Arrows are signs found everywhere, from the cursor on the computer, to street signs, to markers at complex country intersections and beyond. They are (as)signed the task of pointing. We are asked to respond to them by looking or moving to where they are pointing. Arrows involve time.

I have been moved to make these photographs of arrow signs because of the poignancy of their situation. They have been separated from their original purpose and are not fulfilling their true intention. Despite my approaching this as a documentation project, the arrows I have been photo-
graphing insist on declaring themselves to be aesthetically interesting images."

Murray Reich